Does your business have a social media presence? It’s important for building your business’s modern brand, and it can help you connect with current customers and reach out to new ones. But before you obsess over how many likes or followers your profiles have, think about how this engagement stacks up against other methods you
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Projected to outnumber Baby Boomers in 2015, Millennials make up nearly a quarter of the American population with around 75 million living members. The generation makes up an increasingly large share of the consumer market as its youngest members reach adulthood, and is often specifically targeted by advertisers. As a whole, they’re responsible for $1.3
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The numbers don’t lie: customers love personalization. 73% of consumers say they prefer a personalized, more relevant experience with businesses, and 86% say personalization has at least some influence on their purchases. Tread carefully, though, and when in doubt, ask permission to store or use personal info – 88% of consumers think they should control
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Companies’ social media profiles have recently experienced a surge in fake customer service accounts run by internet pranksters. These accounts have popped up on Target’s Facebook page, along with many other businesses’, and some, like the suspended parody account @UnitedAirHelp, have become increasingly visible during real customer service crises. The resulting posts and comments are
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