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hi chris, good points. for Don’t #2, someeimts i find that when you use a signage or just ask clients to leave a review, they either may forget to do so or may not be savvy enough to find your business through Google Local or Yelp, especially if you’re starting new. this is one of the biggest marketing challenges businesses face. i do like the QR code idea, but again most people don’t have a QR code reader installed on their phones.