The numbers don’t lie: customers love personalization. 73% of consumers say they prefer a personalized, more relevant experience with businesses, and 86% say personalization has at least some influence on their purchases. Tread carefully, though, and when in doubt, ask permission to store or use personal info – 88% of consumers think they should control
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Companies’ social media profiles have recently experienced a surge in fake customer service accounts run by internet pranksters. These accounts have popped up on Target’s Facebook page, along with many other businesses’, and some, like the suspended parody account @UnitedAirHelp, have become increasingly visible during real customer service crises. The resulting posts and comments are
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To all of our new Owners with OwnerListens numbers! You’ve made a great choice in expanding your contact channels for customers, and your business is about to see great results. Don’t have an OwnerListens number? Get yours here Now that you’ve got the number, don’t just let it sit there – there’s no point in
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It’s a hot Saturday morning that’s about to get much hotter. You’re hungry, and all you want is some breakfast with a side of air conditioning. You head to your local diner in search of pancakes, only to realize that everyone else in town has had the same idea. Throw in a few screaming babies
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As summer draws to a close, there’s one thing on everyone’s minds: vacation. It’s tough for most consumers to take a vacation from their smartphones, though, so this week the OwnerListens blog is taking a closer look at the way hotels use mobile to interact with their guests. Some hotels’ apps provide more diverse offerings
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