Part 3 – Redesigning materials and training staff Now that you understand the value of messaging customers in-store, you need to get the store owner’s cooperation in changing customer-facing materials. This will require some design work, some thinking about materials placement, and, of course, sourcing and printing new materials. Designing materials Some businesses already have a designer
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Part 2: Intercepting Bad Reviews For some businesses review sites are regarded as the evil, dark side of social media. In reality, they actually are not bad for business if you use them right. They are, after all, a great discovery tool for customers. The key for reviews to work for a business is to
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Part 1: Driving followers (If you’re only working with online businesses, skip this post.) If no customers follow a business’ social channels, your efforts as a social media manager will be futile and businesses will not be willing to pay for your services. It is imperative that you get followers for the business’ social media
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Congrats! You’ve got your first client. Now what? Here’s a step-by-step guide: 1) Create a folder on your computer, Dropbox or Box where you will keep all the files and marketing assets related to that business. We recommend making a master file where you will keep all the info related to the business and track
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Several components determine the value of the services you provide: the business type, its sensitivity to online reputation, the location of the business, and the market prices of your competitors. As a point of reference, we suggest the following structure: 1. Set up only package: The social media manager sets up all the relevant social media
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