The Millennial Consumer

Projected to outnumber Baby Boomers in 2015, Millennials make up nearly a quarter of the American population with around 75 million living members. The generation makes up an increasingly large share of the consumer market as its youngest members reach adulthood, and is often specifically targeted by advertisers. As a whole, they’re responsible for $1.3
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Social Media “Trolls” – Happy to Help

Companies’ social media profiles have recently experienced a surge in fake customer service accounts run by internet pranksters. These accounts have popped up on Target’s Facebook page, along with many other businesses’, and some, like the suspended parody account @UnitedAirHelp, have become increasingly visible during real customer service crises. The resulting posts and comments are
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